Seems like it would be a lot of fun. Basically you sign up to do a sketchbook based one of several suggested themes. You pay them $25, they send you a 72 page sketchbook. You have to sign up by October 2011 and submit it back to them by January 31st, 2012. So, you have at least 3 months to do it. But I suppose the sooner you start the better.
Then your book gets to go on tour with a lot of other books. They even get to go to Europe and Australia! Lucky sketch book!
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